Weekly essays on operating a growing service business — priorities, delegation, structure, and the shift from reactive work to intentional leadership. One essay each week. No tactics or noise. Just clear thinking from inside this stage.
Most plateaus at the $200K–$400K mark aren't caused by weak marketing or a founder who isn't working hard enough. They're caused by an operating model built for a smaller version of the business that was never updated. Here are the five patterns behind almost every service business plateau.